Note: I recently wrote a piece about Football’s role in Colombian Society. It is not directly linked to corruption.
Colombia has a rich football (soccer) history, deeply intertwined with society and politics. Starting in the 1930s, around the time of the first World Cup, Colombia did not have the recognized teams or facilities, nor the popularity, for the game that it would have in successive years. By the 1980s, there was an explosion in football’s popularity, partly spurred by the drug lord Pablo Escobar, who invested millions in football infrastructure to improve his image. Politics, too, played a role in “soft power” influence; in the most recent election, the right-wing candidate Abelardo De La Espriella cloaked himself in the national football jersey in a bid to win support from fans. Football continues to be linked to efforts to influence public opinion in society and politics.
A Brief History of Football in Colombia
Football’s growth as a mainstream sport in Colombia began to accelerate during the 1930s, as improving economic conditions and government funding for public works projects allowed for the development of football stadiums. By 1938, Colombia’s rising football reputation allowed it to host the Bolivarian Games, a FIFA-sanctioned event between Colombia and its South American neighbors (Blakeslee, 2026). After World War II, the newly formed Colombian football league became a desirable destination for many players, particularly players who had emigrated to Argentina from Italy, because of the higher salaries in Colombia; in 1948, the Argentine Football Association (AFA) instituted a maximum salary of 1500 Pesos (at the time, was $350), thus many players decided to move to Colombia, where there were no such restrictions (Blakeslee, 2026).
Pablo Escobar and His Role in Colombian “Narcoball”
By the 1980s, Pablo Escobar and his Medellin drug cartel played a prominent, if infamous, role in Colombian society. Born in 1948 to a middle-class family in rural Colombia, his father to run his farm, and Pablo was sent to live with his grandmother in Medellin. While studying political science there at Universidad de Antioquia, a need to pay tuition fees drove the young Escobar into drug dealing. In the 1970s, he formed the Medellín cartel and became successful very quickly; by 1989, Escobar was listed seventh on Forbes Magazine’s list of billionaires, with a reported fortune of $20 billion. His wealth was such that he could afford these expenditures, despite what his brother Roberto, his accountant, said: the cartel was forced to write off 10 percent of earnings each year “due to spoilage such as water damage, rodents or simply misplacing the cash” (Allen, 2015).
During his rise to riches, Escobar had gained cult-like status as a Robin Hood-type figure among many Colombians in Medellin, particularly the working class, as he built houses, football pitches, and other infrastructure projects to help them (Allen, 2015). Escobar organized all-star matches featuring teams of the country’s best players. He then invested further in football by buying his local Medellin club, Atlético Nacional (Allen, 2015). Nacional’s rise in the late 1980s was fueled solely by vast amounts of laundered drug money, and the concept of Narco football was born.
In 1993, Pablo Escobar died in a shootout with the Colombian National Police; with his death, the ironclad grip that Pablo Escobar had on the criminal underworld there ended, creating a massive power vacuum and infighting among drug cartel rivals. At this same time, some of the best players in South America played in the Colombian league, and the national team qualified for the U.S.-hosted 1994 World Cup. The captain of the Colombian team, Andres Escobar (no relation to Pablo), known as El Caballero del Fútbol (the Gentleman of Football), was much loved by his teammates (Glendenning, 2018). In the second group match between Colombia and the U.S. team, Andrés Escobar conceded an unfortunate own goal that ultimately knocked Colombia out of the tournament. Shortly after the team returned home, Andres Escobar went out to a nightclub in Medellin with friends, despite being warned of the potential threats to his life, and Escobar was fatally shot (Glendenning, 2018). It was widely assumed that henchmen loyal to the now-deceased Pablo Escobar were behind the attack. This is yet another sad example of how football and crime are intertwined in Colombian society.
Football and Politics in Colombia
In August of 2022, after years of right-wing leadership, leftist politician Gustavo Petro came to power, intent on implementing wide-scale reforms to the education and healthcare systems, rebalancing the unequal distribution of income, and tax reforms that would benefit the worst off in society (Meyer, 2024). However, Petro’s right-wing opponents succeeded in setting up legislative and judicial roadblocks to prevent him from passing his widespread reforms—the entrenched right-wing political establishment.
In the June 2026 election, between the left-wing candidate Ivan Cepeda and the right-wing candidate Abelardo De la Espriella, Trump’s backing increased De la Espriella’s chances (Correal, 2026). In addition, Espriella cloaked himself in the yellow of the Colombian national football team jersey to garner populist support (Zea, 2026). According to Correal in the New York Times, Espriella won the election on June 21 by a razor-thin margin against Cepeda.
Conclusion
Colombian football, as in other countries, impacts society. De La Espriella, like Jair Bolsonaro in Brazil and other leaders throughout the world, used football as a vehicle to boost his political standing. Pablo Escobar, a drug lord, used his money to fund football and increase the popularity of football in the country, which also helped to influence his reputation positively. As I write this, the Colombian national team has qualified for the knockout phase of this year’s World Cup. If they advance, we can expect others in Colombia to attach themselves to football as a way of currying favor through sporting diplomacy.
Works Cited
Allen, Jamie. “Pablo Escobar and the Narco-Fútbol Years.” These Football Times, May 30, 2015. https://thesefootballtimes.co/2015/05/30/pablo-escobar-narco-futbol/
Blakeslee, Brandon. “An Age of Piracy or a Golden Era: An Economic History of Colombian Football from Obscurity to International Notoriety, 1918-1954.” Fast Capitalism 23, no. 1, June 16, 2026. https://doi.org/10.32855/1930-014x.1513
Correal, Annie. “Trump Called Iván Cepeda a ‘Radical Left Marxist.’ Can He Be Colombia’s President? – The New York Times.” New York Times, June 20, 2026. https://www.nytimes.com/2026/06/20/world/americas/ivan-cepeda-colombia-president-election.html
Glendenning, Barry. “World Cup Stunning Moments: Andrés Escobar’s Deadly Own Goal | Colombia | The Guardian.” The Guardian, April 3, 2018. https://www.theguardian.com/football/blog/2014/mar/25/world-cup-moments-andres-escobar-death
Meyer, Sara. “Visionary or Dreamer? Colombia’s President Put to the Test – BTI Blog.” BTI Transformation Index, December 5, 2024. https://blog.bti-project.org/2024/12/05/visionary-or-dreamer-colombias-president-put-to-the-test/ Zea , Tibisay. “In Colombia, a Soccer Jersey Gets Caught up in Politics amid World Cup – Csmonitor.Com.” Christian Science Monitor, June 17, 2026. https://www.csmonitor.com/World/Americas/2026/0617/colombia-world-cup-soccer-jersey-de-la-espriella-cepeda-petro?icid=rss